Switched On: Big Kindle on Campus
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These publications both benefit from the larger Kindle screen size, but each face different challenges in finding success on the Kindle DX. For newspapers, the Kindle DX cuts down on the costs of printing. Newspapers, though, are already struggling against competitors that did away with that expense years ago, including blogs that break stories and online entities such as Craigslist, eBay and Google that have siphoned away advertising revenue. Textbooks, on the other hand, have no major electronic competition, and print still retains advantages such as better readability and color. But digital textbooks must compete with used textbooks, a major market on college campuses, and likely will not be able to be resold if other digital content is a predecessor.
At the Kindle DX launch, representatives from The New York Times Company and Case Western Reserve University both characterized their involvement with the Kindle DX as a trial or experimentation. What’s behind the arm’s length embrace?
Tags: big kindle
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February 13th, 2011 at 10:03 am
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